Today’s professionals are mobile, socially connected 24/7, quick to look for social proof, and overwhelmed by rapid changes in technology, AI, business, and the world. They include your various personas—influencers, champions, strategic partners, brand ambassadors, and customers.
Buyers and candidates research, validate, and engage differently. They want quick access, valuable insight, and customer-focused content.
LinkedIn is more important than ever. Why? In a world of misinformation and synthetic data, a verified LinkedIn account creates credibility and trust.
No other platform provides the opportunity for professional connections with buyers and candidates long before they make a decision, and allows you and your team to demonstrate value and maintain ongoing, relevant connections over the lifetime of your relationship.
This interactive workshop will provide a combination of strategy and how-to so that everyone can increase their LinkedIn effectiveness, whether they are a novice or power user. Each workshop is framed around our It’s Business, Not Social[TM] method which includes how to:
● Develop your professional brand
● Nurture and expand your current network
● Engage with insights
● Spark conversation and convert