The Entrepreneur’s Guide to Podcasting: Hosting and Guesting for Maximum Impact
"When you talk to your ideal prospects you get business." Entrepreneurs knew this before the internet and today are leveraging this truth in a generative AI world.
Tom Schwab of the Interview Valet will show exactly how to leverage podcasts to grow your brand ad business in this four-hour workshop:You will earn:
Why podcasts are even more powerful today in an AI world
Should you be a host, guest, or both
The exact framework to achieve your goals
How to turn listeners into visitors, leads, and customers
How to get more from every episode
To avoid the top 10 fatal mistakes
You will leave the workshop with the framework and checklists to leverage podcasts as a powerful marketing channel in 2025.Tom Schwab is known as the "godfather of podcast guesting". His book, Podcast Guest Profits: How To Grow Your Business With A Targeted Interview Strategy has been called the bible of podcast guesting. He's presented at major podcasting conferences, the American Marketing Association, Hubspot's INBOUND Conference, and Harvard University. Trained as an engineer, Tom brings a fresh systematic approach that focuses on producing measurable business results. Tom has been a member of EO for 4 years in the Chicago and West Michigan Chapter.
Today more than ever, the world needs to hear you.